Animal Biome

Description

Tenth Mountain partnered with Animal Biome to lead a full-scale brand, packaging, and digital experience overhaul.

Services

Brand Strategy & Development

Brand & Performance Marketing

Advertising Campaigns

Fractional CMO Services

Creative Strategy & Development

New Product Launch

Content Strategy & Production

Client

Animal Biome

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We began by creating a complete visual and verbal style guide that defined the new identity, messaging, voice, photography direction, typography, color systems, and design standards.

With this foundation in place, we redesigned every product’s packaging with clearer claims, modern layouts, stronger on-pack education, and a premium look built to improve conversion both online and on shelf.

Our team also produced a full library of brand and performance creative for paid social, search, Amazon, email, SMS, and onsite content. This included new ad concepts, refreshed Amazon A+ content, retention-focused lifecycle flows, and modular creative templates designed for rapid testing and scale.

We rebuilt the entire AnimalBiome.com ecommerce experience with improved UX, cleaner navigation, upgraded PDPs, clearer diagnostic-to-product flows, and stronger subscription paths. The goal was to increase clarity, reduce friction, and drive higher conversion across the funnel.

The result was a fully modernized Animal Biome brand, a more effective ecommerce engine, and a unified creative system built to grow across all channels.